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Marketing Content Examples For B2B Businesses

The best marketing content is emotional. It provides fresh ideas and insights to help people to solve their problems.

The best marketing content is entertaining, whether it's an eye-catching video or a detailed white paper. It is valuable to its audience and achieves its branding objectives. Learn from these eight brand-name content examples that do it right:.

Blog Posts

Blog posts are an effective way for companies to share their thoughts, insights and stories. They can be educational or cover any topic. They can include audio, video, polls or images to make the content more interesting. This will improve the on-page SEO (search engine optimization).

To create high-quality blog articles, you must first conduct market research in order to verify and discover the most important information about your readers. Once you have an idea of your audience, you can begin brainstorming and writing.

Common kinds of blog posts include how-to posts, listicles infographics, curated collections and more. Making these types of blog posts ensures that your site is full of variety and offers the value your customers expect to discover when they visit.

A blog post on how-to, for example, can help your audience learn new techniques and help them resolve an issue. This makes it a crucial piece of marketing content that keeps your audience engaged. A curated list is a type of blog post that utilizes various real-world examples to prove a particular point. This kind of post can be used to market a brand and increase credibility.

Case Studies

Case studies may not be as thrilling as a viral article, but they are still one of the most powerful marketing pieces you can create. They are a great way to showcase your expertise and building trust with potential customers. A great case study is about helping your audience solve an issue by demonstrating how your company's product or service helped another customer resolve a similar issue.

You can utilize a variety of content formats to make your case studies more engaging such as infographics and videos. Be careful not to turn your case studies into ads since this can damage the credibility of your business. Instead, concentrate on creating a resource that will encourage and inspire your readers.

You can also use case study to showcase testimonials from clients and user-generated content. This builds trust and makes your site more credible. UGC is especially efficient when it's backed up by data.

White Papers

White papers, unlike blogs and feature articles are usually longer and provide more details and research. B2B companies utilize white papers to demonstrate thought leadership or to provide an unique perspective to help readers make purchasing decisions, learn more in an industry, or solve business issues.

They are a fantastic tool for building trust among casual readers, and positioning businesses as experts in their field. They also help move potential customers through the sales funnel.

White papers can come in a variety of forms however the most effective ones are created to specific groups. This means that everything from your tone of voice to the distribution strategy should be geared towards the ideal reader.

White papers are often used to share research findings. However, it is easy to let them drift out of the realm of practical application and into the realms of theory. Backgrounders and problem-solution papers should contain some sort of success stories to keep readers interested. Additionally, interactive designs are increasingly popular in white papers. They allow the reader to filter tables and charts to focus only on the information they need. This makes it easier for the reader to absorb and navigate through the sales channel.

Videos

Videos are a powerful way to communicate with your audience and are an excellent way to promote your company in a dynamic and engaging manner. They are a great way to capture the attention of your target audience and presenting complicated concepts.

Some of the most popular video types are instructional videos, demonstrations and tutorials. These videos are created to help your customers learn about your products and services, while also enhancing customer loyalty.

what content marketing  can be used to highlight the expertise of your industry and can be used for an article on your blog, or as part a sales presentation. These videos are an excellent way to connect with your audience. Especially if they are relevant and relate to current events or cultural movements.

You can leverage testimonials to build confidence in your brand and inspire new customers to sign up. It is possible to ask your existing customers to record a video about their experience using your product or host an AMA session on Reddit. You can also make screen share videos or how-to videos titled around specific pain points. For instance, if you have an e-commerce service that helps small to medium-sized businesses manage their online store, name your video "How to Create a Shopify Store". This will assist you in ranking it in search engines.

Testimonials

Testimonials can also serve as social proof to help people trust a company. They can be in text or video form and are a fantastic way to increase sales and improve a company's online image.

Testimonial content is beneficial because it focuses on the needs of the customer and how a company's product or services solved their issues. It also helps establish credibility for the business since it shows that others have utilized the product and found it useful.

If you choose to use testimonials, make sure to include a name, title and company in order to increase their credibility. Make the testimonials as personalized as you can by adding faces. This can help create a bond between the customer and the brand.

While some companies prefer to have separate testimonials pages and add them to other pages of the website. If a testimonial mentions a specific product for example, you can display it in the relevant product page or checkout page. This method will ensure that a testimonials page being visited less often than other pages and will still provide the same social evidence.

Interactive Landing Pages

Interactive elements on landing pages can increase the engagement of visitors. This type of content can aid you in achieving your goal of converting website visitors into leads. Interactive pages are more enjoyable than static pages with the usual signup form and marketing content.

This interactive landing page for Mooala's dairy-free milk employs a playful approach in order to keep the customer engaged. The landing page also has an easy form that offers multiple options for registering, which shortens the conversion path even further.

This interactive landing page by TransferWise is another example. The first screen offers real-life success stories and social proof to reassure prospective customers that the service is worthwhile, then allows them to fill out a simple form to find out more details about how the product works.

For B2B marketers who sell high-end products landing pages provide an opportunity to create a list of potential leads. You can offer a free ebook, webinar, a free trial or any other type of content to entice your audience to sign up in exchange for their contact information.

Headache Trackers

At the point of consideration in the consideration phase, which is when a client has identified their issue and is looking for solutions, content should educate customers about the causes of headaches and treatments. Examples include infographics that share information on the most common causes of headaches or a white paper that shares exclusive research on the science behind headache remedies. White papers typically require users to supply their email address to gain access. This helps build trust and authority for the brand with prospective customers. Minen states that headache trackers, apps that allow users to track their stress levels and food intake, can be useful for the consideration stage. Minen warns users to be cautious when drawing conclusions from information from the tracking. It may not be an accurate reflection of the triggers for headaches.